BOOKLET

XUL Restaurant

Services

Art Direction & Brand Identity

Client

RCAD

Project

XUL Branding

Services

Art & Design Direction Brand & Visual Identity

Collaborators

Year

2025

The project began with a search for how a restaurant could become more than a place to eat. XUL was envisioned as a space where design and atmosphere create genuine connection. It responds to the lack of true third spaces in Belize, offering an environment that feels grounded in culture yet elevated in experience. The identity, spatial direction, and brand system were developed to merge warmth with clarity, allowing every interaction—from signage to tableware—to feel deliberate and cohesive. Research and local insights guided each decision, translating Belizean values into a visual language that feels contemporary while remaining timeless.

The design system balances simplicity with tactility. Typography, materials, and color draw from the natural rhythm of the rainforest, creating a refined yet organic presence. Every element was considered across touchpoints—menus, uniforms, and digital extensions—to preserve a unified sense of tone and texture. The result is a brand that adapts with time while maintaining a consistent expression of comfort and quality.

The design system balances simplicity with tactility. Typography, materials, and color draw from the natural rhythm of the rainforest, creating a refined yet organic presence. Every element was considered across touchpoints—menus, uniforms, and digital extensions—to preserve a unified sense of tone and texture. The result is a brand that adapts with time while maintaining a consistent expression of comfort and quality.

XUL embodies calm confidence. Light, texture, and form define a sensory experience that invites reflection and connection. More than a restaurant, it becomes a place of belonging—where identity lives not only in its visuals but in how it feels to be there.

XUL embodies calm confidence. Light, texture, and form define a sensory experience that invites reflection and connection. More than a restaurant, it becomes a place of belonging—where identity lives not only in its visuals but in how it feels to be there.